Alastair Hanlon - Webinar Shows How Mobile Context’s ‘Not So Little’ Big Data...
The post Webinar Shows How Mobile Context’s ‘Not So Little’ Big Data Can Strengthen Customer Engagement appeared first on Synergy.
View ArticlePaul Kingsbury - Defining the Mobile Engagement Opportunity
Sales director Paul Kingsbury talks about the concept of “mobile engagement,” examples of companies that are using it well, and what the future holds for this resource. The post Defining the Mobile...
View ArticleAlastair Hanlon - Webinar on Mobile Context Spotlights the Importance of...
Vice President of Enterprise Solutions Alastair Hanlon shares key insights. The post Webinar on Mobile Context Spotlights the Importance of Putting the Customer in Control appeared first on Synergy.
View ArticleTodd Thayer - The Rise of ‘Engagement-as-a-Service’
"Engagement-as-a-service" is a campaign management program that engages consumers at multiple mobile touch points, including text messaging, email and social media. The post The Rise of...
View ArticleAlastair Hanlon - Partnering with MasterCard on Mobile Context
Vice President of Enterprise Solutions Alastair Hanlon breaks down the concept of "mobile context" and how this is being used to help MasterCard's services. The post Partnering with MasterCard on...
View ArticleTodd Thayer - It’s All about ‘ME’! ‘Mobile Engagement’ that Is. . .
Todd Thayer explains why mobile is a must for providing the personalized services that today's consumers demand. The post It’s All about ‘ME’! ‘Mobile Engagement’ that Is. . . appeared first on Synergy.
View ArticlePaul Kingsbury - Why Financial Services Companies Need to Be Thinking about ‘ME’
Paul Kingsbury shares a powerful story of why mobile engagement is increasingly crucial to customers of financial services companies. The post Why Financial Services Companies Need to Be Thinking about...
View ArticleTom Cheesewright - The Future of Mobile Context
Tom Cheesewright explains how mobile context will enable a future where technology acts invisibly on our behalf to make sense of the digital world for our analog senses. The post The Future of Mobile...
View ArticleMary Clark - GSMA Events Shed Light on Building Better Mobile Relationships
Mobile context promises to play a key part in realizing new opportunities to build stronger mobile relationships with consumers. The post GSMA Events Shed Light on Building Better Mobile Relationships...
View ArticleRob Hammond - What’s in Your Information Wallet?
Rob Hammond explains how context information derived from mobile users' "information wallets" will change how we think about mobile communication. The post What’s in Your Information Wallet? appeared...
View ArticleRob Hammond - No ‘i’ in Apple Announcement . . . But a Lot of ‘ME’
Apple's recent announcement sets the stage for an exciting era of mobile innovation, especially for mobile engagement. The post No ‘i’ in Apple Announcement . . . But a Lot of ‘ME’ appeared first on...
View ArticleGary Long - Why Retailers Should Embrace ‘Showrooming’
The increasing trend of "showrooming" is opening a number of new ways for brands to enhance customer engagement. The post Why Retailers Should Embrace ‘Showrooming’ appeared first on Synergy.
View ArticleAlastair Hanlon - Utilizing Mobile Context for Customer Engagement
Alastair Hanlon discusses how a full-scale customer engagement strategy for serving mobile users’ individual characteristics has become a must. The post Utilizing Mobile Context for Customer Engagement...
View ArticleMary Clark - Empowering a New Age of Mobile Retail
Syniverse CMO Mary Clark explains how companies and operators can work together to better serve users’ mobile preferences and patterns. The post Empowering a New Age of Mobile Retail appeared first on...
View ArticleAlastair Hanlon - Syniverse Receives Three Accolades for Its Mobile Context...
Syniverse's Cross-Border Travel Alert offers a glimpse of the potential for solutions that use mobile context. The post Syniverse Receives Three Accolades for Its Mobile Context Solutions appeared...
View ArticleTodd Thayer - For Better Customer Engagement, It’s Time to Go Mobile
"Mobile context" offers four key benefits that allow companies to better engage with customers. The post For Better Customer Engagement, It’s Time to Go Mobile appeared first on Synergy.
View ArticleTodd Thayer - The Rise of the Mobile Tourist
A new opportunity is emerging in the EU for companies to leverage mobile usage data to deliver hyperpersonalized service. The post The Rise of the Mobile Tourist appeared first on Synergy.
View ArticleRob Hammond - New Webinar Series Kicks Off with ‘Mobile Engagement 101’ Session
Senior Director of Enterprise Mobility Services Rob Hammond previews Syniverse's Jan. 27 webinar, “In 2015 It’s All about ME, Mobile Engagement That Is.” The post New Webinar Series Kicks Off with...
View ArticleRob Hammond - Mobile Momentum Heralds the End of the Digital Channel
Mobile has truly emerged as a channel in its own right, distinct from what is broadly referred to as the “digital channel.” The post Mobile Momentum Heralds the End of the Digital Channel appeared...
View ArticleRob Hammond - What’s Ahead in Mobile for 2015
In a video chat with RCR Wireless magazine, Senior Director of Enterprise Mobility Services Rob Hammond shares his predictions for 2015. The post What’s Ahead in Mobile for 2015 appeared first on...
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